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Energy Backup: Lease vs Loans & Prepays

This article walks through why the LightReach lease is the strongest financing option available for home battery systems — and how to make that case confidently when customers ask about loans, cash purchases, or prepay.

The Energy Backup Lease costs less and delivers more

Benefits of the Energy Backup lease

  • Economics beat every alternative
    The monthly and full-term economics of the Energy Backup lease outperform cash, loan, and prepaid options. To match the lease's economics with traditional financing, a customer would need a 12-year, 1.9% loan with no dealer fees — a scenario that doesn't exist in the real world.

  • $0 upfront, full liquidity preserved
    A typical cash purchase can range from $15,000 to $30,000, tying up that money on day one - money that most customers can use for other priorities. The lease delivers the same battery for $0 down, keeping the customer's capital free for other priorities.

  • Aligned with how batteries actually work
    A battery is a degrading technology asset — cells, power electronics, software, and firmware all have a finite useful life. Energy Backup's 12-year term matches the customer's financial commitment to the realistic useful-life horizon of the equipment. Long-term loans of 15–20 years can leave customers paying for a battery past its end of life.

  • Full-term service included
    Cash buyers assume long-term service and end-of-life responsibility that can exceed $2,000 beyond purchase price. The lease covers that.

  • Expands your market, doesn't replace ownership
    The $0-down lease reaches customers who can't or won't spend $15K–$30K+ upfront — a segment ownership-only sales motions consistently walk past.

  • This is the solar lease moment for batteries
    When the solar lease arrived in 2008, it didn't grow the residential solar market incrementally — it broke it open, driving a decade of exponential growth. The Energy Backup lease is that same inflection point for residential batteries. The partners who move now capture the market. The ones who don't will be playing catch-up.

Why prepay isn't on the table

When a customer asks why we don't offer prepay, the honest answer is that a prepaid lease doesn't address what's bothering them — it just repackages it.

  • A prepaid lease is still a lease. The customer doesn't own the equipment, can't claim it at end of term, and remains fully dependent on the provider for service, support, and long-term performance. The only thing that changes is who holds the cash — and on Day 1, that's the provider.

  • That's the real problem with prepay: the customer hands over thousands of dollars upfront in exchange for the same product they could have received for $0 down. They're not buying their way out of the lease structure — they're just funding it early.

  • Financing a prepay only deepens the problem. The customer takes on loan interest to front-load a lease — and when the loan is paid off, the lease is still there.

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